No off-the-shelf consulting packages here. Just a few examples of how I have served executives and teams in media, marketing, and non-profit organizations.
 |
Direct account development work with sellers (and managers)Focusing on specific prospects and challenges, sellers are expected to kick off each call with “the state of the relationship” (trying for a first appointment, moving beyond a stall or objection, brainstorming creative strategies, etc.) This is not a time to discuss theory; my goal is to end each call with specific next steps the seller can take with their prospect(s). These calls can be 1-on-1, 2-on-1, or include the seller plus manager (and me). |
 |
Fresh Perspective Sales MeetingsLook, nothing against you or your leadership team… but those same old sales meetings can begin to sound cliché. Let’s go beyond “it’s a numbers game” or “activity is everything,” and inspire your team toward the right type of activity and the topics that matter to your clients and prospects. Choose from any of the topics on our “Options” page, or let’s connect and discuss your specific needs. |
 |
Onsite Retreats and WorkshopsYou know that the whole can be greater than the sum of its parts. Any of the topics in my toolbox can be used in stand-alone fashion to help you upgrade activity and outcomes immediately. But woven together in a half- or full-day event, these tools and techniques can help renew and energize your sales team. If your situation calls for a sales re-set, let’s move beyond phone calls or Zoom meetings and get the job done, face-to-face. |
 |
Client-Facing EventsWhether you’re providing an informational event for a local Chamber of Commerce or a marketing workshop for clients and prospects in one of your key revenue categories, most of the material I share with sales teams is perfectly at ease in a room filled with business owners, managers and marketers. I’ve delivered keynote speeches for dozens of research and broadcasting conferences at the national level, and dozens of client-facing marketing workshops for TV and Radio groups across the U.S. and Canada. Get ready to inspire “activity… at scale.” |
 |
Client-Facing Trend and Marketing WebinarsWhether you’d like to show clients the opportunities that are hiding among current industry and consumer trends, or provide help related to marketing strategy, this can be a way to generate interest and enthusiasm at scale… without the expense of facilitator travel, conference room, and catering costs. A client-facing event–including webinars–is a great way to reinforce your position as a service-minded thought leader in your market. (And it’s a great way to train your team while you train your clients and prospects.) |